![]() ![]() The staff at The George Eastman Museum embraced digital technology early on in the COVID-19 crisis, getting creative with ways they could engage visitors and members virtually. ![]() The good news is that you do not need large bandwidth to create a comprehensive digital strategy. However, coming up on a year of lockdowns and restrictions, digital experiences have become necessary in order for many museums to stay afloat. A Slight (Yet Manageable) Learning Curveīefore lockdown, some museums didn’t invest in digital solutions for a multitude of reasons including a lack of training, lack of budget, and the hopes that the pandemic and lockdown conditions would be over in a matter of weeks or months. This early embrace of digital experiences has now become a cornerstone of their visitor engagement strategy through 2021 and for the foreseeable future. With their STQRY app, the staff at George Eastman were able to cater to the needs of their existing visitor and member base while reaching an entirely new international audience with their offerings. This early integration allowed them to go completely touchless in 2020 and into 2021. The George Eastman Museum, located in Rochester, NY, was one of the earlier STQRY clients who adapted digital experiences into their pandemic strategy. Prior to the pandemic, digital strategy was just becoming a high priority for many arts institutions, but those already with digital solutions were readily prepared. The COVID-19 pandemic has necessitated the integration of digital experiences into the museum experience. ![]() George Eastman Museum, Rochester, New York ![]()
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